In a world where you can order a life-sized poster of your cat with just a few clicks, it's easy to see why online giants like Vistaprint are popular. But before you hit that checkout button, let’s take a moment to appreciate the unheralded...
July 2024
In recent years, a growing number of companies have embraced the idea of allowing dogs in the workplace, and it's not just a perk for pet-loving employees. Having dogs around the office has been shown to offer a range of benefits,...
Choosing a Women's Business Enterprise (WBE) certified printshop offers numerous advantages for businesses and organizations looking to fulfill their printing needs. Not only does it support diversity and inclusion in the marketplace,...
June 2024
In today's digital age, it's easy to overlook the enduring effectiveness of print marketing. While online strategies have dominated recent discussions, print remains a powerful tool for engaging with audiences in tangible and memorable ways....
Ah, summer. The season of sunburns, mosquito bites, and the inevitable slowdown in business. While everyone else is busy showing off their beach bodies and BBQ skills, you're stuck trying to figure out how to keep your business afloat during the...
In today's fast-paced digital world, businesses are constantly seeking innovative ways to connect with their customers. Amidst the plethora of marketing strategies, one often overlooked gem remains steadfast: the humble newsletter. While it may...
In July 2024, postage prices will rise again. Current prices as of June 2024 are $.68 per stamp, but not for long. The USPS has announced a nearly 8% increase across mailing service products, set to take effect on July 14, 2024. The new pricing...
May 2024
From Design to Delivery: Exploring the Journey of a Print Shop In an era dominated by digital communication, the allure of printed materials remains ever-present. From business cards to brochures, invitations to banners, print materials hold a...
Understanding the Contrast Between Bulk Mail and First-Class Mail In the realm of postal services, there exists a distinct contrast between bulk mail and first-class mail. These two categories serve diverse purposes, carry varying costs, and cater...
What is EDDM and Why Should You Use it? EDDM stands for "Every Door Direct Mail." It's a service offered by the United States Postal Service (USPS) that allows businesses and organizations to reach potential customers within specific...
Building Stronger B2B Relationships: The Art of Connecting with Your Clients In the realm of business-to-business (B2B) interactions, success hinges not only on the quality of your product or service but also on the strength of your relationships...
The Enigma of Weather Reports: Why Are They So Inaccurate? Weather forecasts have become an integral part of our daily lives, influencing everything from our clothing choices to travel plans. Despite advancements in technology and an abundance of...
April 2024
The Psychology Behind Printed Mail versus Email: Understanding the Impact In an age where digital communication dominates, the psychology behind the choice of receiving printed mail versus email remains intriguing. The preference for one medium...
Exploring the Various Options of Book Binding: A Comprehensive Guide Bookbinding is an ancient craft that has evolved over centuries, offering a plethora of options for binding books, each with its unique characteristics and purposes. From the...
How to Email a Document from iPhone and Android Phones: A Step-by-Step Guide In today's digital age, smartphones have become indispensable tools for both personal and professional tasks. Among the myriad functions they serve, emailing documents...
The Crucial Imperative of Yearly Operational Reviews for Your Business Insurance In the realm of entrepreneurship, amid the hustle and bustle of operations, there lies an often overlooked but critical aspect: insurance. For many business...
March 2024
Offset vs. Digital Printing: Choosing the Right Option for Your Project In the world of printing, two prominent techniques dominate the landscape: offset and digital printing. Each method has its own set of strengths and weaknesses, making them...
Understanding Bleed: Why Print Shops Ask for It on Your Documents In the world of printing, precision is key. Whether you're creating business cards, flyers, or brochures, achieving a polished and professional look requires attention to detail....
From Art to Finish: Choosing the Perfect Commercial Printer In the fast-paced world of business, every detail counts. From the concept to the final product, each step must be meticulously executed to leave a lasting impression on clients and...
Embrace Creativity and Community: The Joys of Working with a Local Print Shop In a world dominated by digital communication, there's something profoundly special about the tangible, tactile experience of print. Whether it's a beautifully...
Safeguarding Confidentiality: The Importance of Cybersecurity for Insurance Companies When Choosing a Print Shop
Safeguarding Confidentiality: The Importance of Cybersecurity for Insurance Companies When Choosing a Print Shop In today's digital age, cybersecurity is not just a concern for IT departments; it's a critical consideration for businesses...
February 2024
A Comprehensive Guide to Choosing the Right Paper for Your Print Project In the digital age, where screens dominate our daily lives, the tactile experience of printed material remains irreplaceable. Whether it's a business card, brochure,...
If you're a business owner and find yourself wondering how to get the most bang for your marketing buck, you might be surprised to know that a Direct Mail Campaign is still one of the best ways to efficiently market your business. In today's...
What do all those letters mean? RGB simply means Red, Green, Blue and CMYK stands for Cyan, Magenta, Yellow, Black. We don’t use ‘B’ for black because ‘B’ universally means ‘Blue’, so once upon a time someone...
Understanding what bleed means in printing, and its impact on the final printed product, is essential whether you are a printer or a potential customer. The printing process is so much more than just waiting for a machine to produce a printed design...
January 2024
Let’s face it—social skills haven’t exactly been a top priority this past year. The pandemic forced us to quarantine, avoid crowds and work virtually from home. While we all learned new skills, there are others that fell to the...
In order to market your business in the best way possible, it’s important to understand the ins and outs of your brand. That’s where brand archetypes come in. Simply put, a brand archetype is an example or a persona that your company...
In order to put your best foot forward with your customers and attain new ones, you need to understand who is currently interested in your products. After all, it’s way easier to market to somebody when you know and understand them. That’s...
You’ve heard that content is King (or Queen!), but how did content get such a high distinction? Content marketing has the power to captivate your audience, turn skeptics into believers and even establish lifelong relationships. After all, words...