While preparing a marketing campaign, you will likely have too many choices, too many different options to choose from. But if you want to save up on time, choose an option that does not cut off the costs; more specifically, target your local demographics, and then there is nothing as heavenly as opting for EDDM postcard printing. So, for the following blog, let's explore all the ins and outs of this interesting, cost-effective, and mind-blowing marketing mechanism.
What is EDDM postcard printing?
In its simplest sense, EDDM stands for Every Door Direct Mail, curated by the USPS—the United States Postal Service is known for its cost-effectiveness and the way it delivers and testifies for bulk mailing models.
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By opting for affordable EDDM postcards, businesses can allow themselves to send marketing materials to all the addresses listed in their demographic list.
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A replacement for handing out flyers on every doorstep
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An efficient and streamlined targeting.
If you are a brand that is looking to promote your local business on a budget, EDDM postcards printed cheaply are what you are missing. At Curcio Printing, we take the responsibility and keep the onus on us to promote your business.
Types of EDDM postcard printing
Standard postcards
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These are bread and butter if EDDM marketing—the heart of Curcio Printing, as they may have called it.
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They are typically 6’5x9.
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Provide enough space to convey the message without being overwhelming.
Oversized products
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Ideal for those businesses that are willing to defer and have a greater impact on the customers
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Comes in
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Popularly, two sizes—specifically, 8.5" x 11" or 9" x 12"—if you're looking to promote your local business on a budget, EDDM postcard printing for cheap is a smart option for you.
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All you have to keep in mind is that the designs are out of the box and can draw the attention of your targeted audience.
Folded postcards
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When you opt for or choose this EDDM postcard printing, all you do is give yourself the extra real estate for your message.
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It is ideal for promotions.
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They come with a fold, and here is the real magic that happens, as the fold adds that element of surprise.
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When delivered, they increase the chance and ensure that they are seen and read.
Why choose EDDM postcards printing—exploring the benefits
In this section of the article, we shall explore all the reasons why EDDM postcard printing is the powerhouse of marketing
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Enhances engagement
You believe it or not, personalization and bespoke designs are bound to grab attention. The deal is when people see their name, it's a sheer marketing strategy that gets them attracted and engaged. It's addictive, like you keep hearing and humming your favorite song on the radio.
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Cost-effective
Unlike traditional direct mail campaigns, affordable EDDM postcards help you save money by eliminating the need for mailing lists.
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Local targeting
Focus on specific postal routes to reach out to specific postal routes and reach all the potential customers in your area. These are perfect for local businesses wanting to make a big impact.
It helps with high visibility, as once your postcard is delivered, they are read and you are seen by the people.
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Simple to set up
EDDM postcard printing is easy to set up and manage; even if you are new to email marketing, the process is as straightforward as an arrow, which only makes it easier and more accessible to the people.
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Visual appeal
What is seen is sold, especially in the field of marketing, which needs to be creative and visually appealing. At Curcio Printing, we use
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High-quality images—we use sharp, vibrant photos that relate to your business.
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Use of bold colors, as we know, evokes emotion
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Choose ones that align with your brand and message.
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For example, red conveys urgency, or blue represents trust and reliability.
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Compelling copy
What you say should reflect on the postcards that you send out; therefore, it is important to create a compelling copy.
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We ensure it is strong and engaging
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Choose catchy text that is concise and crisp.
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Clear CTA that explains and tells your audience exactly what you want them to do next. “Visit us today!” or “Call now for a free quote!”
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Tactile experience
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The best of the best products. While we venture out for EDDM postcard printing at Curcio Printing, we make sure that we offer a great tactile experience.
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From the quality of the paper to the concise text, we have got it all.
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We use 100lb gloss cover or 14pt cardstock.
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A glossy finish can make colors pop, while a matte finish gives a sophisticated feel.
FAQ
1. What is EDDM, and how does it work?
Every Door Direct Mail (EDDM) is a USPS service that lets businesses send postcards to every address in a chosen area without needing a mailing list. It’s ideal for local marketing—your message reaches homes directly and affordably via standard routes.
2. How much does EDDM postcard printing cost?
Costs depend on postcard size, print quantity, and paper type. On average, printing and mailing a postcard costs between $0.30–$0.50. Bulk orders and standard sizes reduce costs. DIY design and free templates also help cut expenses while maintaining professionalism.
3. What are the size options for EDDM postcards?
Popular sizes include 6.5"x9", 8.5"x11", and 9"x12". Standard dimensions are more cost-effective and USPS compliant. Oversized cards offer greater visibility in mailboxes. Some businesses also use folded postcards to include more details in a compact format.
4. How do I design an effective EDDM postcard?
Focus on bold visuals, concise text, and a clear call to action. High-quality images, readable fonts, and brand colors make a strong impression. Headlines should grab attention, while simple layouts help highlight your offer. Many printers provide free EDDM design templates.
5. Why choose EDDM over traditional direct mail?
EDDM eliminates the need for mailing lists, lowering costs and simplifying setup. It’s perfect for local targeting—reaching every household in a zip code or neighborhood. With higher visibility and strong ROI, EDDM is a great fit for small businesses.
Conclusion
One of the most prominent marketing mechanisms is EDDM postcard printing. By opting for this mix, you are unlocking doors to efficacies that will propel your business over time. In the above GUI, we have mentioned certain pointers and created a guide. We have tried and given you a plethora of reasons to choose this method over any.