At Curcio, variable data printing is an important element we utilize to ensure your materials are personal and appealing to your customer. Variable data allows you to have customizable marketing campaigns, making your printed materials more successful. Generic flyers and catalogs are easy to ignore. Adding a personal touch that shows you care about your customers drives better and more successful business.
Examples of variable data personalization include:
- Marital status
- Favorites (such as animals, colors, weather, etc)
- Purchase history
- Personalized photos
VDP works by utilizing the data you collect from your clients. Information such as purchasing frequency, birthdays, or favorite colors is kept either in Excel or Access files. Variable data is most successful for businesses that have taken the time to get to know their demographic and collect information on them. We always encourage clients to build their wealth of information on their customers in order to ensure their marketing costs are as well invested as possible. VDP drives client relationships, mutually benefiting both parties by enhancing the quality of content and marketed materials.
Types of campaigns include:
- QR Codes
- Coupons/special offers
- Personalized visuals
- Personalized landing pages
- Thank you notes
- Banking (rates dependent on credit scores)
- Non-profit for appeal mail