What is EDDM and Why Should You Use it?
EDDM stands for "Every Door Direct Mail." It's a service offered by the United States Postal Service (USPS) that allows businesses and organizations to reach potential customers within specific geographic areas without needing to have addresses for each recipient. With EDDM, marketers can select neighborhoods or ZIP codes and have their mail pieces delivered to every address on the selected mail carrier routes.
This service is often used by local businesses, restaurants, retailers, and political campaigns to promote their products, services, or events to a targeted geographic area. EDDM can be a cost-effective way to reach a large number of potential customers within a specific area.
Businesses may choose to use Every Door Direct Mail (EDDM) for several reasons:
Targeted Local Marketing: EDDM allows businesses to target specific geographic areas where their potential customers reside. This is particularly beneficial for local businesses, such as restaurants, retail stores, and service providers, who want to attract customers within a certain radius of their location.
Cost-Effective: EDDM can be a cost-effective marketing option compared to other forms of advertising, such as newspaper ads or digital marketing campaigns. Businesses can reach a large number of potential customers within their chosen geographic area at a relatively low cost per piece.
No Mailing List Required: Unlike traditional direct mail campaigns that require a mailing list, EDDM does not require businesses to purchase or maintain a list of addresses. Instead, they can target entire neighborhoods or specific mail carrier routes, reaching every household or business within those areas.
High Visibility: Since EDDM mail pieces are delivered directly to every mailbox on the selected routes, they have a high likelihood of being seen by recipients. This can help businesses increase brand awareness and attract new customers.
Customization Options: EDDM offers various customization options, allowing businesses to create personalized mail pieces tailored to their target audience. They can include coupons, special offers, and other incentives to encourage recipients to visit their store or website.
Measurable Results: EDDM campaigns can be tracked and measured to evaluate their effectiveness. Businesses can track response rates, redemption of coupons or offers, and other metrics to determine the ROI of their marketing efforts.
Overall, EDDM can be an effective marketing tool for businesses looking to target specific geographic areas, attract local customers, and increase sales and brand awareness within their community.
Curcio Printing can help you create an effective EDDM mailpiece, get you set up with the correct zip codes you want to target, print it, and mail it, all from our facility in Vestal, NY.