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What Does Bleed Mean in Printing?

Understanding what bleed means in printing, and its impact on the final printed product, is essential whether you are a printer or a potential customer. The printing process is so much more than just waiting for a machine to produce a printed design...

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Brush Off Your Networking Skills to Create New Opportunities

Let’s face it—social skills haven’t exactly been a top priority this past year. The pandemic forced us to quarantine, avoid crowds and work virtually from home. While we all learned new skills, there are others that fell to the...

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How and Why You Should Be Using Brand Archetypes

In order to market your business in the best way possible, it’s important to understand the ins and outs of your brand. That’s where brand archetypes come in. Simply put, a brand archetype is an example or a persona that your company...

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6 Steps to Build Customer Personas (And Why Your Business Needs Them!)

In order to put your best foot forward with your customers and attain new ones, you need to understand who is currently interested in your products. After all, it’s way easier to market to somebody when you know and understand them. That’s...

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Using Content Creation to Gain Customers for Your Business

You’ve heard that content is King (or Queen!), but how did content get such a high distinction? Content marketing has the power to captivate your audience, turn skeptics into believers and even establish lifelong relationships. After all, words...

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