How to Prepare for an EDDM Mailing for Your Business
Every Door Direct Mail (EDDM) is a cost-effective way to promote your business by reaching potential customers in specific geographic areas. With EDDM, you can send promotional materials like postcards, menus, and flyers directly to homes and businesses without purchasing a mailing list. Luckily, Curcio Printing will do most of the work for you. To ensure a successful EDDM campaign, follow these essential steps:
1. Define Your Goals
Before starting your EDDM campaign, establish clear objectives. Are you promoting a new product, driving foot traffic to a store, or generating leads? Understanding your goals will help you design an effective mail piece and select the right audience. If you need help designing your mail piece, we’re happy to do that, too.
2. Choose Your Target Area
One of the biggest advantages of EDDM is the ability to target specific neighborhoods. Use the USPS EDDM mapping tool to select carrier routes based on:
- ZIP codes
- Household income
- Age demographics
- Proximity to your business
To choose your routes, visit https://eddm.usps.com/eddm/select-routes.htm
3. Design an Eye-Catching Mail Piece
Your mail piece should be visually appealing and include:
- A strong headline
- High-quality images
- A clear call to action (CTA)
- Contact information
- Special offers or promotions. Ensure your design meets USPS size requirements, as EDDM mailers must be larger than standard postcards but not exceed the maximum dimensions.
4. Print High-Quality Materials
Quality matters when it comes to direct mail. Choose a reputable printing service that offers:
- Full-color printing
- Durable paper stock
- Glossy or matte finishes. Since EDDM is a tangible marketing method, investing in high-quality materials enhances your brand’s credibility.
EDDM requires you to bundle your mail pieces in stacks of 50-100, with a facing slip on top of each bundle. We will do this for you, saving you time and effort.
Once your mailers are printed and bundled, Curcio Printing will deliver your mail to the Post Office.
7. Track and Measure Results
After your campaign, assess its success by tracking responses. Use methods such as:
- Unique discount codes
- QR codes leading to a landing page
- Customer feedback. This will help refine future EDDM campaigns for better results.
Final Thoughts
EDDM is an excellent way to increase brand visibility and attract new customers. By carefully planning your campaign, designing compelling mailers, and tracking results, you can maximize your return on investment. Start preparing your EDDM mailing today and watch your business grow!