If you're a business owner and find yourself wondering how to get the most bang for your marketing buck, you might be surprised to know that a Direct Mail Campaign is still one of the best ways to efficiently market your business.
In today's ever-changing world of technology, most people think that email blasts and digital campaigns are the only way they can reach their target audience anymore, but according to a report by the Direct Marketing Association direct mail has an average response rate of 4.4%, compared to email's measly 0.12%. Let's take a look at a some of the reasons why that is.
Personal - Physical mail invokes an emotional response from those that receive it. When you can touch something tangible that you've gotten in the mail, you're more likely to form a memory based on it. Whether you know it or not, you trust getting a piece of mail from someone you don't know more than getting an email from someone you don't know. 50% of consumers prefer direct mail to email. We all know how easy it is to send a spam email message, and how prevalent that practice is (88 billion spam emails per day!) so when we open our spam folder, we don't open every, or even any, of the emails in it. Direct mail is seen as more trustworthy among consumers, so a piece of direct mail is much more likely to get your message read.
Targeted - Direct mail allows you to isolate your target market much easier than a digital campaign, with the use of mailing, and other data driven, lists. When your customer receives something in the mail that not only is personal to them, but something they've shown interest in in the past, or meets a need they have, you're going to stick out to them, and will see a higher response rate.
Customizable - The options for direct mail are almost limitless. You can choose to send a postcard one week, a catalog the next, maybe a magazine a few months later, a leaflet in between, and each one of those will allow you to remain current and relevant in the consumer’s mind. Each one of those instances is a chance to put your name in front of your target market. The more they see it, the more likely they are to remember it.
Direct mail is also a great way to track a campaign's success rate. Each piece of mail can contain a traceable code that can be redeemed upon purchase, so you can see exactly what percentage of your mailing is working for you.
When should you use direct mail? There are many different reasons to launch a direct mail campaign! Direct mail is great for:
- Generating new leads
- Soliciting new orders
- Increasing repeat orders
- Creating a positive brand image
- Building brand loyalty
- Reaching out to existing customers
Direct mail with us is more cost-effective than you think, too. We have been designated a "Mail Anywhere Facility" by the United States Postal Service. That means we can not only design and print your direct mail campaign, we'll mail it for you as well, all from our in-house facility. This saves you time and money. We can use our permit to mail your campaign anywhere in the US. To be awarded this special designation you must have a high accuracy rate for addressing, and have processed high quantities of mail, so you know you can trust your marketing dollars to Curcio Printing. Get a free quote or call us to discuss your Direct Mail needs.
Let us breathe life into your marketing campaign, because the power of print is alive and well.