From our inventory to your doorstep-our direct mail service never disappoints you.

In a digital world flooded with emails and ads, a well-crafted direct mail campaign stands out, leaving a lasting impression. Whether you're reaching new customers, strengthening relationships, or launching a bold campaign, direct mail delivers your message straight to their hands. Curcio Printing's Direct Mail Service is an innovative advertising strategy that relies on printed materials and the postal service. With more than 40 years in the industry, we have set our base in states like Pennsylvania (PA), New Jersey (NJ), and Vermont, and also the sub-areas, so all those living in these areas, we are just one call away.

How does our direct mail service work?

Direct mail service at Curcio Printing provides a complete solution for producing and distributing marketing materials, which include postcards, letters, and brochures, directly to your target audience via mail. Below is a list of steps on how our direct mail service works:

  • We cater to design and preparation-we have given the onus of creating and coming up with a design to the direct mail printer. Once they come up with a design, our professionals begin with the design, artwork, and any other necessary data that is needed for personalization. The method of variable data printing is used for the printing of the final product.
  • Printing process-this is Curcio Printing's second generation and has been in the industry for 40 years. We have never compromised on the printing quality, and this is what makes us the best direct mail service. Our printing method includes digital or offset printing. It delivers high-quality results; hence, there was no going back.
  • Addressing and sorting: The printer takes care of addressing the materials accurately and sorting them for efficient postal processing.
  • Packaging and mailing-at Curcio Printing, we work from start to finish.

What are the key aspects of our direct mail service?

Here are some of the key aspects of our direct mail printing services

  1. Types: There are mainly two types of direct mail printing services
    1. Direct printing:
      • A popular choice for small to medium-sized businesses.
      • Offers quick turnaround time.
      • Allows for cost-effective printing of smaller quantities.
      • Ideal for personalized direct mail pieces like postcards and letters, and also enables variable data.
    2. Offset printing:
      • Better suited for larger print volumes.
      • Offers high-quality printing.
      • Has a wide range of paper options.
      • Commonly used for mail items like brochures, catalogs, and newsletters.

  2. Materials used:
    Our direct mail printing services include various kinds of printing options that our clients can choose from. Most commonly used materials include paper, cardstock, and envelopes. After providing services for 40 years of expertise in printing, we have deciphered that postcards are the most popular, with more than 57% of companies opting for this. Letters have some room for personalization and detailed messaging.
    • Paper
    • Cardstock
    • Envelopes
    • Postcards (Most popular option for 57% of companies)
    • Letters (Great for personalization and messaging)

Why choose our direct mail printing services?

  • Over the years, dealing with clients has given us the idea of choosing the right printing options that are crucial for the success of a direct mail campaign.
  • The printing method, materials, formats, and customization options are carefully considered based on campaign objectives, target audience, and budget.
  • We have maintained our brand's name as we have understood the specific needs of the client's direct mail campaign. Based on the inferences drawn, we have come up with catchy and personalized materials that effectively convey their message and drive customer engagement.

Frequently asked questions (FAQ)

  • How does direct mail service work?
    Direct mail services involve printing and sending physical marketing materials like postcards, brochures, or letters to targeted recipients. Businesses use them to engage customers, promote products, and drive responses through personalized messaging and strategic mailing lists.

  • What are the benefits of direct mail over digital marketing?
    Direct mail stands out in a crowded digital space, offering a tangible, personal touch. It has higher engagement rates, builds trust, and avoids spam filters. Studies show that physical mail is more memorable and encourages stronger customer connections.

  • Can direct mail be personalized?
    Yes! Direct mail can include recipient-specific details like names, tailored offers, or purchase history. Personalization increases response rates and customer engagement, making the message feel more relevant and valuable to the recipient.

  • How do businesses track direct mail campaign success?
    Businesses track success using unique promo codes, QR codes, or dedicated landing pages. Response rates, conversions, and customer feedback help measure effectiveness, ensuring campaigns are optimized for better results.