The world today stands at a promotional brink. Be it brand awareness, generating sales, or building customer loyalty, there is nothing that does not require promotional emails; it is here where the idea of EDDM postcard printing strikes in. It is the most widely used tool when you are on a business attraction spree. So, for the following article, we shall explore all about the EDDM postcard printing and ways it can enhance your business and aid in generating ROI.
What is EDDM Postcard Printing?
EDDM postcard printing, as the full form stands for Every Door Direct Mail, is one of those trump cards that can not only help you promote your business, but it also helps you with not punching any holes in your pocket. This is an innately blazing marketing mechanism that is ardent for small businesses. If we talk about EDDM postcards, in general, they have global acceptance, but the USA has created a holy grail formula for its printing and publishing.
- Postcards must be larger than 6.125" x 10.5" and not larger than 12" x 15", with a thickness between 0.007" and 0.75".
- The thickness should be at least 0.007" thick and should be thicker than 0.75
- Square in shape.
- Should not exceed 3.3 ounces.
So, if you are a business that is looking for some affordable EDDM postcards, then Curcio Printing is your answer. Here you can look at the templates of the EDDM postcards, maybe select one or shift the responsibility to them, as they know how to get their job done.
What Are The Benefits of EDDM Postcard Printing?
Here are Ways EDDM postcard printing can help in generating ROI and prove to be the hidden gem for your business.
1. Highly targeted advertising
We have said this before and will be saying it again, unlike many other marketing methods.
- EDDM postcard marketing allows targeting specific demographics, locations, or customer profiles.
- Has a higher level of conversion rate than any other message that is tailored according to your business, and it's only you who would benefit from this initiative.
- The trick is simple: we utilise customer data to pinpoint your ideal audience and customise the postcard design and message accordingly. Say you have an event, a school carnival; the template would be solely revolving around your business.
2. Cost-effective marketing
There is nothing as cost-effective as these EDDM postcard printing, said no one ever. When the printing process is in the USA, here is a breakdown that you need to know
- Postcard design$0
- Postcard printing—$206
- Bundling with facing slips: $6
- Mailing service and postage -$178
- Mailing list-$0
- Mailing permit-$
Additionally, there are many templates that one can go through. Either you decide or let us decide whatever it is, but in a nutshell, it's cost-effective. Partner with Curcio Printing service, which offers bulk postcard printing discounts and economical postage rates to maximise your ROI.
3. Easy to track results
By implementing codes or coupons exclusive to your postcard campaign, you can easily track its success. It is nothing less than an indicator that can help you to track and measure the following.
- Measure of engagement
- Allows you to tweak future campaigns
- Servers multiple processes within your marketing strategy
- It is with these that you can now announce what the new projects and products are that you are launching
Just a piece of advice: always include a clear call to action on your postcards. This encourages customer engagement and makes it easier to track all the responses.
4. Creates a personal connection
Unlike any other digital marketing tactics, postcards provide a tangible connection between your business and your customers. This will only help you to increase loyalty and engagement. Just a pro tip: always ensure your EDDM postcards are designed on-brand, ensuring they effectively represent your business while resonating with your target audience.
5. It's an all-inclusive service.
One of the challenges that small business owners face is finding time and resources to manage marketing campaigns.
- With our all-inclusive EDDM postcard printing service, direct mail marketing has never been easier.
- We take care of everything—from design and printing to postage and delivery—so you don’t have to deal with the hassle.
- Our intuitive platform allows you to create and launch campaigns effortlessly in just a few clicks.
- With our budget-friendly pricing starting at just 29¢ per postcard, EDDM offers a smart, affordable way to grow your business.
FAQs
1.What is EDDM, and how does it work?
EDDM (Every Door Direct Mail) is a USPS program that lets businesses target specific neighbourhoods without needing mailing lists. Simply design your postcards, choose routes, and USPS delivers them directly to homes, ensuring maximum reach and engagement for your marketing campaign.
2. Why should I use EDDM for my business?
EDDM is cost-effective and simplifies direct mail marketing. It boosts local visibility, drives foot traffic, and increases ROI by targeting specific areas. With affordable pricing and no mailing list required, it’s perfect for small businesses aiming to grow their customer base.
3. How much does EDDM postcard printing cost?
EDDM postcard printing is highly affordable, with prices starting as low as 29¢ per postcard. This includes design, printing, and delivery, making it a budget-friendly solution for businesses seeking impactful marketing campaigns without overspending.
4. What are the benefits of using USPS’s EDDM program?
USPS’s EDDM program ensures wide coverage, targeting specific neighbourhoods effectively. It eliminates the need for mailing lists, reduces costs, and guarantees delivery to every door, maximising your campaign’s reach and return on investment.
5. How can EDDM improve my business’s ROI?
EDDM enhances ROI by targeting local customers directly, increasing engagement and conversions. Its affordability and precision ensure businesses spend less while achieving higher returns, making it a smart investment for growth-focused marketing strategies.
Conclusion
In a world overrun with digital advertising, EDDM postcard printing offers a refreshing and effective alternative. Its efficacy and potency double any other marketing strategy, as it can reach their customers in a meaningful, personalised way. Whether you are a small business owner or a unicorn, our affordable EDDM postcards will serve the purpose.